- Present popchips as a healthy, tasty and satisfying snack
- Target consumer is a young and diverse segment living a busy unpredictable lifestyle
- Drive consumers into grocery to purchase
- Drive awareness and social engagement around the popchips Ridges launch.
- Promote “skinny chipping” creative showing the versatile usage of popchips but still staying healthy
- Support in -filed activations in Atlanta, LA, Nashville, SLC and Seattle
- Snackers today are overwhelmed with snack choices, but in reality, they only have two options: conventional salty snacks that are delicious but unhealthy, or better-for-you snacks that don’t taste great.
- Leveraged primary research and 3rd party tools for strategic planning against target
- Identify key triggers from digital research
- Branding campaign executed a mix digital, social, streaming, video
- Used Location based targeting via mobile ads delivered across all target markets driving in-store activations
- The Skinny Chipping campaign delivered 175mm impressions
- Over 6.9mm completed video views were recorded
- Vendor reported 7% lift in in-store sales