popchips

CASE STUDY

Retail

popchips

Challenge:

  • Present popchips as a healthy, tasty and satisfying snack
  • Target consumer is a young and diverse segment living a busy unpredictable lifestyle
  • Drive consumers into grocery to purchase

Objective:

  • Drive awareness and social engagement around the popchips Ridges launch.
  • Promote “skinny chipping” creative showing the versatile usage of popchips but still staying healthy
  • Support in -filed activations in Atlanta, LA, Nashville, SLC and Seattle

Insight:

  • Snackers today are overwhelmed with snack choices, but in reality, they only have two options: conventional salty snacks that are delicious but unhealthy, or better-for-you snacks that don’t taste great.

Solutions:

  • Leveraged primary research and 3rd party tools for strategic planning against target
  • Identify key triggers from digital research
  • Branding campaign executed a mix digital, social, streaming, video
  • Used Location based targeting via mobile ads delivered across all target markets driving in-store activations

Success:

  • The Skinny Chipping campaign delivered 175mm impressions
  • Over 6.9mm completed video views were recorded
  • Vendor reported 7% lift in in-store sales