As agency of record for Feld Entertainment® for more than 80 events annually in the Western United States, Revolution Media has the ongoing challenge of driving ticket sales to annual Feld Entertainment events such as Sesame Street Live, Disney on Ice, Disney Live, Monster Jam, Supercross and Marvel Universe Live. This is difficult because the annual budget for each event usually stays the same from the previous year, but media costs increase.
OC Auto Show
CASE STUDY
Since 1996 at the Anaheim Convention Center
Insight
- FELD is an established brand (Disney, Monster Jam, Supercross) so letting consumers know a show is coming to market
- Ethnic composition to determine whether to purchase Spanish language
- Evaluate previous show performance to determine media mix
- Target multiple venues in one market and focus within 25 miles of each venue
The Solution
- With every buy we make for Feld, Revolution Media plans and executes media campaigns that include cash, promo and trade. All spends are tracked to assure maximum impact and accountability.
- Local Media relationships, savvy negotiations and our constant evolving of the buy strategy lead to Revolution Media always adding impact to the campaigns and delivering added value for the client.
Success
- Trade percentages on each event averages 20%.
- Though Feld does not authorize us to release specific event results, we can say that we have broken numerous attendance records including two years in a row at Staples Center where we broke LA attendance records for Feld and then bettered that record the following year.
