As agency of record for Feld Entertainment® for more than 80 events annually in the Western United States, Revolution Media has the ongoing challenge of driving ticket sales to annual Feld Entertainment events such as Sesame Street Live, Disney on Ice, Disney Live, Monster Jam, Supercross and Marvel Universe Live. This is difficult because the annual budget for each event usually stays the same from the previous year, but media costs increase.
OC Auto Show
Since 1996 at the Anaheim Convention Center
- FELD is an established brand (Disney, Monster Jam, Supercross) so letting consumers know a show is coming to market
- Ethnic composition to determine whether to purchase Spanish language
- Evaluate previous show performance to determine media mix
- Target multiple venues in one market and focus within 25 miles of each venue
- Trade percentages on each event averages 20%.
- Though Feld does not authorize us to release specific event results, we can say that we have broken numerous attendance records including two years in a row at Staples Center where we broke LA attendance records for Feld and then bettered that record the following year.