Find out how we can position and differentiate your video initiatives based on challenges and opportunities. With a tidal wave of consumer adoption, CTV and Online Video will continue to see substantial growth in ad spend.

Digital video advertising spend surged 49% in 2021 and is expected to increase an additional 26% to $49.2B in 2022, according to IAB.

As a highly effective advertising and marketing format, online video advertising is pivotal to the media mix. However, a good online video ad is only as good as its placement, execution, and test/learn analysis.  Video connects the viewer through emotion and story-telling. Expert knowledge of video advertising techniques and the best future-trends is essential. We will guide you on where OLV fits into your strategy.

Based on individual campaign needs we have placed Connected TV, In-Stream, mid-roll, post roll, native, auto-play, skippable/non-skippable, and shoppable ads to maximize reach.

Our job is to deliver your message to the target audience as efficiently and effectively as possible to the right audience, at the right time, while they are in the most likely environment to engage with our clients’ offering.

Planning online video and Connected TV as part of video deployment for our clients is vital as we optimize campaigns at all levels with the appropriate video strategies. Video length across platform matters. Analyzing and testing video matters. Contact us to learn more about our video marketing service and how we can help elevate your video strategy to the next level.